Websites & stores
Business blog development: customers from search without paying for every click
Turnkey corporate blog development — as a section of your website or as a standalone media site: categories, a convenient admin panel, SEO basics and articles that send readers straight to the catalog or a request form. Each lead goes to your CRM tagged with the article the customer came from.
from $1,000
Paid search ads charge for every click: switch them off and the leads stop. Meanwhile, buyers ask search engines every day “how to choose”, “what’s the difference”, “how much do I need”. Someone buying an LED strip doesn’t search for a store name — they search “what power supply do I need for a 5 m LED strip”. Whoever answered that question with a clear article gets the customer — without paying for the click.
A company blog is where those answers pile up: an article is written once and keeps bringing readers from search, even when the ads are off. We take on turnkey blog development end to end: a structure built on your buyers’ searches, design, an admin panel where any employee can publish an article without a developer, SEO markup, subscriptions and lead forms right inside the articles. We test what makes a reader from search buy on our own lighting stores, giant4.ru and giant4.ae.
What turnkey blog development includes
- Structure built on buyer searchesWe build categories, tags and clean page URLs around what your customers search for on Yandex and Google. At launch you get a plan for the first articles, so you know where to start.
- Design built for readingThe blog home page, categories and an article page with a table of contents, reading time and related posts. Articles are easy to read on both phone and desktop.
- Admin panel without a developerA visual editor, drafts, scheduled publishing and preview. Images are compressed automatically, and author and editor permissions are separate.
- SEO basicsTemplate-based titles and descriptions for search, structured data for articles and navigation, a sitemap, fast loading. When shared in a messenger, an article shows up with its image and headline.
- Articles that sellCatalog products and services right in the text, quote buttons, a quiz and lead forms. Leads go to your CRM and to a manager in Telegram.
- Subscriptions and Telegram announcementsEmail subscription to new articles and automatic announcements in your Telegram channel. Readers come back instead of forgetting you after the first visit.
- Moderated commentsSpam-free discussions under articles: a comment appears on the site after review. We built review moderation for our own store too.
- Analytics for every articleYandex Metrica and Google Analytics with goals: you see which articles just get read and which bring leads and sales.
Who needs a corporate blog
- Manufacturers and wholesalers: buyers and dealers search for how to choose, compare and calculate — articles answer those questions and bring in wholesale leads.
- Online stores: articles for “how to choose” and “what’s the difference” searches, with catalog products right in the text.
- Companies with a complex product or service — equipment, installation, B2B — where customers need to understand it before buying.
- Anyone tired of paying for every click: a blog is a channel that brings readers from search without an ad budget.
- Brands and experts who need their own media: industry news, reviews, subscriptions and loyal readers.
How blog development works
- Call and estimateWe find out who you sell to, what your buyers search for and where the blog will live — as a section of your site or a separate website. We name the price and timeline and fix them in the contract.
- Searches and structureWe gather your buyers’ search queries, sort them into categories and draw up a plan for the first articles. We agree the structure and page prototypes with you before design.
- DesignWe design the blog home page, a category page and an article page for mobile and desktop in your brand style. We make revisions and get your sign-off.
- Development and integrationsWe build the pages, admin panel, SEO basics and subscriptions, and connect forms, the CRM, the catalog and analytics. If you have old articles, we move them over with redirects.
- Testing and launchWe check mobile speed, validate structured data with Yandex and Google tools and send test leads. Then we submit the sitemap to Yandex Webmaster and Google Search Console and launch.
- Training and growthWe show your employee how to publish an article without a developer. After that — article content, improvements and support under contract.
Why order your blog from Giant4 IT
- We sell online ourselvesGiant4 IT is part of the Giant4 group of companies and has been in IT since 2022. The group sells lighting through its own stores giant4.ru and giant4.ae and on Wildberries and Ozon, so we know from our own sales which pages bring buyers and which only collect views.
- We know how to present content to search enginesFor our own store we built product feeds for Yandex and AI assistants. We mark up blog articles the same way, so search engines and AI assistants understand what they’re about and can show them in their answers.
- Sales tools tested in our own storeOn our store’s website, a quiz calculator produces a ready-made wiring diagram in PDF, and an AI assistant picks products and takes orders right in the chat. We’ll build the same tools into your blog and send leads to your CRM or to ours — the one our group of companies works in every day.
- Fixed price, and the code is yours“From $1,000” is a guide price for a standard blog, excl. VAT. We give the exact cost after a call and fix it in the contract. We hand over the code and access to you; international clients are invoiced by Giant4 FZ-LLC (UAE).
Pricing
from $1,000
The price depends on whether you need a section on an existing site or a standalone media site, design complexity and the number of page templates, Telegram announcements, integrations (CRM, catalog, 1C), migration of old articles and the number of languages. Article content is quoted separately and in advance.
Prices exclude VAT. We confirm the exact cost and timeline after a short call and fix them in the contract.
Frequently asked questions
How much does business blog development cost?
A standard blog starts at $1,000 excl. VAT: structure, categories and tags, design, mobile and desktop layout, a publishing admin panel, SEO basics, subscriptions and lead forms. The total depends on whether you need a section on an existing site or a standalone media site, Telegram announcements, integrations, migration of old articles and the number of languages. We give the exact price after a short call and fix it in the contract.
Which is better for SEO: a blog on the company website or a separate site?
For promoting your website, a section on the main domain, such as /blog/, is usually the better choice. Then the articles help the whole site in search, and readers get to the catalog or a request form in one click. A standalone media site makes sense when you need an independent brand or publication with its own audience. We’ll advise what suits you on the first call.
How soon will a blog start bringing customers from search?
We don’t promise exact timelines: it all depends on competition in your niche, how regularly you publish and the quality of the articles. Search engines need time to find, index and evaluate new pages — that’s months, not days. So you don’t wait blind, we connect Yandex Webmaster, Metrica and Google Search Console: you can see which articles gain impressions and bring leads.
Who will write the blog articles?
Whatever suits you: your specialists in a simple admin panel, our editor, or a steady stream of articles from our SEO article factory. We write only from your wording and product data, and an editor checks facts and style. Topics come from your buyers’ real searches.
Can you build a blog on 1C-Bitrix or add it to an existing website?
Yes. We build the blog into an existing site on 1C-Bitrix, WordPress or another platform — as a section in the same design, without rebuilding the whole site. We work with 1C-Bitrix every day: our own online store runs on it, with 1C sync. If you don’t have a site yet, we’ll build the blog as a standalone website and connect a domain.
Can articles be moved from an old blog without losing rankings?
Yes, and we do everything to keep your rankings. We move articles, images, categories and page URLs, and where a URL changes we set up 301 redirects, so search engines and old links lead to the new pages. After the move we check that everything opens and gets indexed, and monitor rankings in Webmaster.
How do I make a blog bring leads, not just readers?
We build selling into the articles themselves: catalog products, a quote button, a quiz, a lead form, a useful PDF in exchange for contact details, an AI assistant. Each lead arrives in the CRM with its source — which article brought the customer. Metrica shows which topics sell and which only gather views, and we plan the next articles based on that data.