Now
Your website is one tab out of 37
The customer bought from you once. Now you’re just a gray tab in their browser. To win them back, you pay for ads, SMS and marketplace fees all over again.
Day 1
App installed
The icon lands on the third screen, in the “Misc” folder. Login by phone number, no password: the customer is in right away.
Day 1, 20:14
First order in two taps
Catalog, prices and stock come from 1C; payment by card or SBP instant bank transfer. After the order, the icon moves to the home screen.
Month 5
Back on their own
A push notification reminded them of their last order, and they repeated it with one tap. Push notifications cost nothing to send, unlike SMS and ads.
Month 5, Saturday
Loyalty card on the phone
At the checkout the customer shows a QR card instead of plastic, and the points are added. The icon moves up to the top row.
Month 6
A subscription: income on top of sales
“Svetly Dom Pro”: free delivery and wiring diagrams in PDF. The icon moves to the dock, next to the phone and banking apps.
You were a tab.
Now you’re an icon in the dock.
Sales, repeat orders, subscriptions, paid features and partner ads: we choose the revenue model for your business at the start. We don’t promise amounts in advance — we show the mechanics and measure with analytics.
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