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CRM system for business: the owner calmly watches the sales team and the warehouse — every lead under control

The CRM the Giant4 group works in every day

A CRM system for your business. Owned, not rented.

Leads from WhatsApp, Telegram, MAX, email and your website, deals, inventory, tasks, KPIs and payroll — in one window. We install it on your server and tailor it to your processes. No monthly fee for every employee.

See how it fits my business

Where leads leak away

Five holes in the sales funnel that clients slip through, and a subscription that gets pricier with every employee.

Leads no longer leak away. And the system is yours.

Leaked this month41 leads30 leads23 leads15 leads9 leads0 leads

  • WhatsApp
  • Telegram
  • MAX
  • Website
  • Email
New lead In progress Invoice Paid Shipped
  • A lead drowned in a manager’s personal WhatsAppAll chats in one window
  • Oleg quit — the chats left with himThe client belongs to the company
  • “In stock?” — an answer 40 minutes laterStock right in the deal
  • Invoice sent three hours laterOne-click invoice from the deal
  • Two days of arguing over commissions — sales stallKPIs and payroll calculated automatically
  • Rented CRM: a fee for every employee, every monthServer: yours · seat fees: $0
New stage: “Awaiting production”

Four situations: the way it is now and with Giant4 CRM

A manager quit — and the clients left with him

The way it is nowLeads come in via WhatsApp and Telegram to managers’ personal phones. Oleg quit on Friday — and his phone took with it the chats with three regular wholesale clients. Nobody knows who promised what, at what price and when the shipment is due, and a month later those clients are buying from a competitor.

With Giant4 CRMAll chats — WhatsApp, Telegram, MAX, email and website leads — arrive in one CRM window and are linked to the client record right away. When an employee leaves, the chats, deals and agreements stay with the company, and the new manager picks up from the same line.

A manager leaves and takes the client chats with him on his personal phone — that’s what happens without a CRM

Example with demo data

“Let me check with the warehouse and call you back”

The way it is nowA wholesale client asks for 30 Wi-Fi controllers by Friday. The manager calls the warehouse, the storekeeper walks to the shelf and forty minutes later replies: there are 18, and some are already promised to another client. Meanwhile the client has ordered from a competitor.

With Giant4 CRMWarehouse stock is visible right in the deal card, and goods from open deals are reserved automatically: you see how many are already promised to other clients. The manager answers right away, without calling the warehouse, and issues the invoice on the spot.

The manager sees warehouse stock right in the CRM deal and answers the client immediately

Example with demo data

The first of the month: two days in Excel and a fight over commissions

The way it is nowAt the start of the month the accountant spends two days compiling sales, commissions, shifts and penalties in Excel. Then a manager comes in with a calculator: “You underpaid me on the Elektromir deal.” Three people recalculate, nerves are frayed, and sales stall for those days.

With Giant4 CRMKPIs and payroll are calculated automatically — from paid deals, shifts and the rules you set. Employees see their own calculation throughout the month and every deal behind it, and the director sees the full payroll sheet on any day.

Calculating salaries and commissions by hand in Excel — before a CRM with payroll

Example with demo data

“Your plan doesn’t allow that”

The way it is nowThe team grew from 8 to 15 people — and the CRM subscription bill almost doubled. The “Awaiting production” status and the dealer report you need are something the service’s support promises to “look into.” Your client base sits on someone else’s server, and you pay every month for access to your own data.

With Giant4 CRMGiant4 CRM runs on your server and belongs to you: new employees join with no seat fees, and the data stays in the company. Need a new status, field or report? We build it for your process instead of waiting for it to appear in a pricing plan.

Customizing the CRM to the company’s processes: a new pipeline stage added at the owner’s request

Example with demo data

See how it fits my business

Example with demo data

Your own CRM instead of a rental.
Here is what changes.

  • All chats and leads in one window
  • Clients belong to the company, not to a manager’s phone
  • Warehouse stock right in the deal
  • Tasks with deadlines: nobody forgets to call back
  • KPIs and payroll calculated automatically
  • No fee for each new employee
  • Client base on your own server
  • Customized to your process, not to a pricing plan
  • The director sees the pipeline and overdue tasks at any time

What Giant4 CRM includes: sales, inventory, tasks and payroll

Leads arrive via WhatsApp and Telegram on managers’ personal phones, stock lives in the storekeeper’s Excel file, assignments are given verbally, and at the end of the month the accountant spends two days tallying commissions. When a manager quits, the chats and clients leave too. And if you already have a subscription CRM, every new employee adds a line to the monthly bill, and half of what you need is “not included in your plan.”

Building a CRM system from scratch is slow and expensive. We offer another way: Giant4 CRM, a ready-made system our group of companies works in every day. Sales pipelines, all chats and leads, inventory, tasks, KPIs and payroll in one program. We deploy it on your server, migrate your data, tailor it to your processes — and from then on the system, along with your client base, belongs to you.

  • Sales pipelines

    Separate stages for retail, wholesale and dealers — from the first lead to payment and shipment. You see where each deal is stuck and how much money is in play right now.

  • All chats and leads in one window

    WhatsApp, Telegram, MAX, email and website forms land in one feed and are linked to the client record right away. Managers reply straight from the CRM, and the chats stay with the company.

  • Client record

    The whole history in one place: chats, deals, invoices, payments and agreements. The client belongs to the company, not to a manager’s phone.

  • Inventory and stock in the deal

    Managers see stock right in the deal, and goods from open deals are counted as reserved automatically — for every item you can see who it’s already promised to. No more calling the warehouse.

  • Tasks and deadline control

    Assignments with an owner, a deadline and a reminder; overdue tasks in plain sight of the director. “Forgot to call back” stops being normal.

  • KPIs and payroll

    Salaries, commissions, shifts and penalties are calculated by your rules based on paid deals. Employees see their calculation and every deal behind it.

  • Roles and access rights

    Managers see their own clients, the warehouse sees its tasks, the director sees the whole picture. We set up permissions for every role in your company.

  • Integration with 1C, your website and an AI assistant

    As needed, we connect the CRM with 1C and your website: form leads go straight into the pipeline, and stock, invoices and payments are synchronized. You can add an AI assistant that answers clients and passes a ready lead to a manager.

Who it’s for: CRM for wholesalers, manufacturers and store chains

  • Wholesalers and distributors: many regular clients, custom prices and orders that currently live in messaging apps, email and Excel.
  • Manufacturers who need to keep sales, inventory, tasks and payroll in one system instead of three different programs.
  • Store chains and online stores that get leads from chats, the website and marketplaces all at once.
  • Businesses paying for a subscription CRM per employee and hitting the limits of their plan.
  • Businesses that need a CRM on their own server: the client base stays in the company, not with a third-party service.

How turnkey CRM implementation works

  1. Process reviewWe look at how a lead moves through your business today — from the first message to payment and shipment: channels, departments, warehouse, commission rules. We find where clients and time get lost.
  2. Spec and estimateWe describe pipelines, statuses, roles, reports and payroll rules in a clear specification. We calculate a full estimate with timelines and fix the price in the contract.
  3. Installation and setupWe deploy Giant4 CRM on your server, connect WhatsApp, Telegram, MAX, email and the website, and set up pipelines, inventory and permissions. We build whatever your business specifically needs.
  4. Data migrationWe migrate clients, deals and stock from Excel, 1C or your previous CRM. We remove duplicates so each client is one record.
  5. Launch and trainingWe launch in stages: leads and the pipeline first, then inventory, tasks, KPIs and payroll. We show your staff how to work in it and keep an eye on everything ourselves in the first days so nothing gets lost.
  6. Support and growthWe take the CRM on for support under contract: updates, backups, new fields, reports and integrations as your business grows.
Giant4 lighting warehouse: orders and stock are managed in our own CRM

Why Giant4 CRM: we work in it ourselves every day

Giant4 CRM isn’t a demo built for sale — it’s the working system of our group of companies. The Giant4 group sells lighting through its own online stores, giant4.ru and giant4.ae, and on Wildberries and Ozon, and we work in this CRM every day: messenger leads in one window, inventory, tasks, KPIs and payroll.

Alongside it run our 1C-Bitrix online store, which gets stock from 1C every few minutes, and the AI assistant on our website, which answers shoppers and takes orders right in the chat. We built and tested all of this on ourselves first — and only then started offering it to clients.

  • Tested on our own business

    Our group of companies works in Giant4 CRM every day: messenger leads in one window, inventory, tasks, KPIs and payroll. You get a system tested by real sales, not by a slide deck.

  • We know trade from the inside

    The Giant4 group sells lighting through its own online stores, giant4.ru and giant4.ae, and on Wildberries and Ozon. Wholesale, retail, inventory and shipping are our daily work, not theory.

  • Website, 1C and CRM — one team

    A 1C-Bitrix online store with 1C sync, an AI assistant, a shipping module — we built all of this for ourselves first. No need to coordinate three contractors. In IT since 2022.

  • Fixed contract price

    “From $2,400” is a guide price for a typical project, excl. VAT. We name the exact cost after a conversation and fix it in the contract; international clients are invoiced by Giant4 FZ-LLC (UAE).

How much Giant4 CRM costs

from $2,400

$0 per month per employee

See how it fits my business

The price depends on the number of departments and pipelines, the channels you connect (WhatsApp, Telegram, MAX, email, website), the modules you need — inventory, tasks, KPIs, payroll — the volume of data migration, customization to your processes and integration with 1C and your website. Server and support are priced separately and stated upfront. There is no per-employee fee.

Prices exclude VAT. We confirm the exact cost and timeline after a short call and fix them in the contract.

International clients are invoiced by Giant4 FZ-LLC (UAE).

Frequently asked questions

How much does a CRM system for business cost?

Giant4 CRM implementation starts at $2,400 excl. VAT for a typical project: sales pipeline, messenger leads, client records and tasks. The total depends on the number of departments, the modules you need (inventory, KPIs, payroll), the volume of data migration and integration with 1C and your website. We name the exact price after a short call and fix it in the contract.

Can I buy a CRM system outright, with no subscription fee?

Yes, that’s exactly how Giant4 CRM works: you pay for implementation once, and the system and your data remain yours. New employees join with no seat fees. The only extras are the server and, if needed, support under contract; we state these costs upfront.

Can the CRM be installed on our own server?

Yes, that’s what we do: we deploy Giant4 CRM on your server, so your client base never goes to a third-party service. If you don’t have a server, we’ll recommend one to rent and set everything up. Backups and updates can be handed over to us under a support contract.

How is Giant4 CRM different from Bitrix24 and amoCRM?

It’s a different approach. With the cloud plans of Bitrix24 and amoCRM you pay regularly for users, and features are limited by the plan. Giant4 CRM runs on your server, is customized to your processes and includes inventory, KPIs and payroll out of the box. If you prefer Bitrix24 or amoCRM, we’ll implement those too — that’s a separate service.

Can WhatsApp, Telegram and MAX be connected to the CRM?

Yes. Messages from WhatsApp, Telegram, MAX, email and website forms arrive in one window and are linked to the client record; MAX is connected through your company’s official bot. Managers reply straight from the CRM, and the chats stay with the company even if an employee quits.

Does the CRM include inventory management and payroll?

Yes: it’s a CRM with inventory management and payroll in one system, not a set of separate programs. Stock is visible right in the deal, reserves from open deals are shown for every product, tasks are assigned with an owner and a deadline, and KPIs and payroll are calculated from paid deals, shifts and your rules. Modules can be switched on gradually, starting with sales.

How long does CRM implementation take?

It depends on the number of departments, modules and the volume of data migration, so we set the timeline for each stage in the estimate and write it into the contract. We launch in stages: leads and the pipeline first, then inventory, tasks, KPIs and payroll. Migrating clients from Excel or your previous CRM and the 1C integration are planned within the same stages.

Ready to switch
to the new way?

Ask the AI assistant — by text or by voice. It answers right away, and when you’re ready it hands the conversation to a manager. The consultation is free.

An experienced team at Giant4 IT studio. Working since 2022.

Giant4 IT AI assistantonline

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