Marketplaces
Automated replies to Wildberries and Ozon reviews and questions, powered by AI
AI reads every customer review and question on Wildberries and Ozon and replies politely, to the point and in your tone — around the clock, with no days off. We set up turnkey automated review replies through the platforms’ official tools, so your store is never put at risk.
from $450
Sunday evening. Your Wildberries account has dozens of new reviews, and on Ozon there are unanswered questions like “will this work with my power supply?” and “what’s in the box?”. A shopper who didn’t get an answer moves on to the next listing. The owner sits down to reply, or a manager is pulled away from real work — and by the end of the list every reply has turned into the same “Thank you for your review!”.
Automated replies to marketplace reviews take this routine off your plate, and fast replies help a listing’s rating and sales. AI understands exactly what the shopper liked or disliked and writes a personal reply: by name, with details from the review, mentioning your brand and suggesting a product to go with the purchase. It answers product questions using the data in your listings, and sends negative feedback and disputed cases to a person. We connect everything through the official Wildberries and Ozon APIs — no programs logging into your account with your password. We know review management from the inside: the Giant4 group of companies sells lighting products on Wildberries and Ozon itself.
What turnkey automated review replies include
- Replies to reviews 24/7AI reads every new review, takes into account the rating, tone and details — and writes a natural reply, not a template. Reviews don’t pile up at night or on holidays: the reply is ready at once and goes out automatically or after your approval.
- Answers to shoppers’ questionsSize, contents, compatibility, warranty — AI answers using the data in your listings and catalog. If the answer isn’t in the data, it doesn’t make things up but passes the question to a manager.
- Brand tone and stop wordsAddressing shoppers by name, mentioning the brand, reply length and style — all according to your guidelines. Stop words and restrictions: don’t argue with the shopper, don’t promise what you can’t deliver, don’t mention competitors.
- Product recommendations in repliesIn reply to a happy review, AI gently suggests what to pair with the purchase — only from your own range. For example, a suitable power supply for an LED strip.
- Negative reviews go to you firstLow ratings and complaints about defects or delivery are never published by AI on its own: a draft reply comes to you or a manager in Telegram. Approve it, edit it or reply yourself — it’s your call.
- Auto-publishing or reviewYou choose the mode: everything goes out automatically, everything needs approval, or a mix — for example, positive reviews right away and the rest after checking.
- Summary of recurring complaintsA regular summary of the most frequent complaints — packaging, size, wrong items, delivery times. You can see what to fix in the product and the listing, not just in the replies.
- Official connection, multiple accountsWe work through the platforms’ official APIs with a seller key, without logging in with your username and password. Several stores and brands on Wildberries and Ozon in one system, each with its own tone.
Who automated replies to marketplace reviews are for
- Wildberries and Ozon sellers who get more reviews and questions than they can handle by hand, so some go unanswered.
- Brands and manufacturers: replies sound in one consistent brand voice, and recurring quality complaints reach production as a summary.
- Wholesalers and distributors who have entered marketplaces and don’t want to keep a separate employee just for reviews.
- Sellers with several accounts and brands: all reviews in one system, each store with its own rules and style.
- Owners who answer reviews themselves in the evenings — this routine goes to AI, and you’re left with only the disputed cases.
How we connect AI to reply to reviews
- Account review and estimateWe look at your reviews and questions: how many there are, what people write about most often, where replies are missing. We check API access to the platforms for your account, name the cost and timeline and fix them in the contract.
- Rules and toneTogether we draw up guidelines: how to address the shopper, what can be promised, stop words, what to do with negative reviews, which products to recommend. We agree sample replies on your real reviews.
- ConnectionWe connect your Wildberries and Ozon accounts with API keys, load listing data and the catalog for recommendations, and set up notifications in Telegram.
- Trial modeAt first, replies come to you for approval. We fine-tune the tone and rules until the replies are good enough to publish without checking.
- Launch and supportWe switch on auto-publishing according to the rules you’ve chosen. Under the contract we update the rules for new products and promotions and send you a summary of complaints.
Why order automated review replies from Giant4 IT
- We sell on Wildberries and Ozon ourselvesThe Giant4 group of companies sells lighting products on Wildberries and Ozon and in its own online stores giant4.ru and giant4.ae. We know what customer reviews and questions mean for a listing as sellers, not from other people’s stories.
- We built review moderation for ourselvesFor our own online stores we built review moderation: what to publish right away and what to show a person first. That experience is what we build marketplace auto-replies on.
- AI already talks to our customersOn our store’s website, the AI assistant answers shoppers, picks products and takes orders right in the chat, including by voice. We know how to teach AI to answer to the point and not make things up.
- Price and timeline fixed by contract“From $450” is a guide price excl. VAT for a typical setup. We name the exact cost after a conversation and fix it in the contract; international clients are invoiced by Giant4 FZ-LLC (UAE). In IT since 2022.
Pricing
from $450
The price depends on the number of platforms and accounts, the volume of reviews and questions, the complexity of the rules (stop words, product recommendations, different brands), the publishing mode, Telegram notifications, complaint summaries and integration with your CRM. AI running costs depend on the number of replies — we quote them and the server in advance, separately from development.
Prices exclude VAT. We confirm the exact cost and timeline after a short call and fix them in the contract.
Frequently asked questions
How much does it cost to set up automated replies to Wildberries and Ozon reviews?
From $450 excl. VAT for a typical setup: connecting your accounts, replies to reviews and questions, tone rules and stop words, Telegram alerts about negative reviews. The total depends on the number of platforms and accounts, the volume of reviews and the complexity of the rules. AI running costs and the server are quoted before we start, separately from development, and the price of the work is fixed in the contract.
Could my store be blocked for automated review replies?
We connect only through the platforms’ official APIs with a seller key — no programs that log into your account with your username and “click” on a person’s behalf. Replies are polite and meet the platforms’ requirements, and disputed cases go to a person. That way the automation works by the rules, not around them.
How does AI reply to reviews — won’t it be obvious that it’s a template?
A template is the same text for every review, and shoppers spot it immediately. AI reads the specific review: what the shopper liked, what they complain about, the rating, the shopper’s name — and writes a new reply every time, with details from the review, in your tone. We agree sample replies on your real reviews before launch.
What about negative reviews — are they answered automatically too?
That’s up to you. Usually AI doesn’t publish replies to low ratings or complaints about defects, wrong items or delivery on its own: it prepares a draft and sends it to you or a manager in Telegram, and the reply goes out after approval. Recurring complaints go into a summary, so you can see what to fix in the product, packaging or listing.
Can AI answer shoppers’ questions about a product?
Yes. It answers using the data in your listings and catalog: specifications, contents, compatibility, warranty. If the right answer isn’t in the data, AI doesn’t make it up but passes the question to a manager. A wrong answer about size or compatibility ends in a return, so this is the first rule we set up.
Can you connect several accounts and Yandex Market?
Yes, several stores and brands on Wildberries and Ozon work in one system, each with its own tone and rules. We connect other platforms, including Yandex Market, if they offer sellers official access to reviews. On Ozon, API access to reviews depends on the platform’s terms for your account — we check all of this at the first step, before the estimate.
How long does it take to launch automated review replies?
The timeline depends on the number of accounts, rules and integrations, so we give the dates of each stage in the estimate and write them into the contract. We start with a trial mode where replies are approved, and switch on auto-publishing once you’re happy with the tone and rules. You see interim results as we go — on your own real reviews.